Due to the nature of the project, once The PAC Group had a minimal lovable product it was pushed out to the public. Bugs were fixed as they went and the experience was incremently improved taking into account the response from users.
The knowledge base which regularly grew helped the small team stay on top of things.
Duckin first launched the brochure site (get.duckin.nz) to inform businesses that a simple solution was in the works and how to prepare. Shortly followed, the business login/account with QR code generation and various downloadable poster templates
Uptake was slow as other solutions were popping up, too. However, Duckin had a great response particularly with schools, rural airports and small firms.
After reaching a level where contact tracing wasn't a requirement a law firm shared their love for Duckin and how their customers found it was the best solution they had come across, but hoped to never have to use it again.
Support from partners; GoMedia for digital billboards across the country and Now Open for constant social media engagement helped the spread of the Duckin.
Something overlooked was the unfamiliarity of utilising the native camera app to scan the QR codes. Even though Duckin tried to simplify the process of making an app-less solution, few businesses shared that some of their customers were looking for an app to download.
The Director of ICT Services, Ivan, at ICC in Sydney made contact with the PAC Group after discovering Duckin in their search for a contact tracing solution for their event centres. He was of the opinion that Duckin was the best solution in terms of interface & usability & commissioned PAC to develop a system to support their VenueShield program.
VenueShield is an initiative set up by ASM Global, the world’s leading venue management and services company.
Although this contact tracing solution for the ICC was a near replica of Duckin there was a custom element that ICC required a kiosk feature option.
Another thing to note was the urgency of the product delivery. Ivan trusted The PAC Group to follow ICC design guidelines and to incorporate the brand identity for the web app without going through the slow and rigoruous process of the ICC dedicated design team.